Entrepreneurs who plan to open their own boutique will be able to learn the background of the business.


Duration
4 Weeks


Schedule
Every Saturday
10:00 – 14:00


Time
16 hours


Starting / Ending Date
5 October 2019
26 October 2019

About the Program

Program Tuition: 1.800 TL

Program Content

Start-Up Costs and Financing Plan

  • Potential Market Research
  • Determining an Appropriate Customer Profile
  • Correct Positioning in the Market
  • Creating a Basic Business Plan
  • Finance Creation and Planning for Your Business
  • Financing Your Boutique or Brand
  • Budget and Cash Flow Planning and Management
  • Invoice Payments
  • Legal Procedures You Should Know
  • Consultants You’ll Need
  • Choosing the appropriate location
  • Franchising and Franchising Systems
  • Boutique Rental Methods and Rental Agreements
  • Feasibility Studies

Inventory Management, Purchasing and Product Management

  • Product and Category Management
  • Assortment Plan
  • Accurate pricing
  • Sourcing and Producer relationship Management
  • Retail Mathematics
  • Sales Analysis
  • Season purchases
  • Examination of financial statements
  • Creating and reading Income Statement and Balance Sheet
  • Budget Planning
  • Warehouse Management

Build Your Boutique

  • Creating a Fashion Retail Environment
  • Creating a Store Atmosphere
  • Installation of Infrastructure Required for Customer Service
  • Effects of Online Shopping
  • Online Market
  • SEO
  • Appropriate Personnel Selection and Agreement
  • Opening Organization

Increasing Sales

  • Methods to Promote Your Customer for Sale
  • Accurate Customer Service
  • Ensuring the Existence of Existing Customer and New Customer
  • Methods for Creating
  • Effective Sales Techniques
  • Personnel and Performance Management
  • Campaign Management; Right Time, Right Amount Discount
  • Rates and Use of Special Days
  • Shelf Life Calculation
  • In-store Inspection
  • Before and After Sales Customer Relationship Management
  • Creating profits
  • Visual Editing – The Effect of Impressive and Creative Showcases
  • Proper Use of In-Store Images and Graphics
  • Different VM techniques for optimum results
  • Refund and Exchange Process Management

Instructor

Emrah İnel
1992 – 1998 Boyner Sales Manager
1998 – 2000 Ekinciler Foreign Trade Finance and Quality Coordinator
2000 – 2007 YKM Sales and Operations Manager
2007 – 2011 YKM Sales, Operations and Leasing Group Manager
2011 – 2012 YKM Sales and Leasing Coordinator
2012 – 2013 Boyner Sales Assistant General Manager
2013 – 2015 Boyner Holding Corporate Development & Investment & Leasing Director
2015 – 2016 Vakko Investment & Leasing & Sales Director
2017- Vakko Investment, Leasing and Sales Group President

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