Duration
4 Weeks
12 Hours
Schedule
Every Saturday
9:30 – 12:30
Program Fee
1.500 TL
Starting / Ending Date
6 February 2021
27 February 2021
Open Days: 2 October Friday – 19.00
Program Content
BUSINESS MODEL
- Brand Website
- Shopify
- Content
- Platforms
- Marketplaces
- Etsy
- Trendyol
- Amazon
- Other Business Models
- Dropshipping
- Reseller
CUSTOMER
- Ideal Customer Recipe; My Avatar
- My Brand-Product Identity
- C2B Approach
- Customer Care and Services
PRODUCT LISTING
- Picture, Video
- Explanation and Guides
- Pricing
INTRODUCTION TO MARKETING
- Marketing Strategies and Tactics
- Online “Funnel”
MARKETING TOOLS
- Content
- Customer Experience
- Influencers
- SEO
- Google SEO
- “On-platform” SEO
- Social media
- YouTube
- Online Traffic Generation
- Offline Marketing
LOGISTICS
- Storage and Fulfillment
- Labeling, Packaging
- Shipping
- Customs and Taxes
- Local and Global Methods
- Amazon FBA
- Cargo and Intermediary Companies
FINANCIAL MANAGEMENT
- Incorporation
- Collection Methods, Costs, Risks
- Budget
- Profit and loss
- Cash flow
PERFORMANCE
- Sales KPIs
- Sales KPIs from platforms
Instructor
Cem Dino
He is a Business Management graduate at South Devon College in England. He started his professional career at Sabri Dino Giy San. started working in the family business. Between 1996-1999, Karaca Giy San. He worked as a Brand Manager in his firm and as a Business Director in Bilsar Tekstil between 1999-2003 at the Export Dept. Between 2006-2009, he worked as the International Sales Director at Colins Eroğlu, and between 2011-2012, he worked as Retail Director for Max, Theera, Forever brands at Retail Platform. Since 2013, he has been working as the International Retail Director at ADL. He has 25 years of experience in retail and sales, both nationally and internationally.