{"id":749,"date":"2019-05-15T15:35:56","date_gmt":"2019-05-15T12:35:56","guid":{"rendered":"https:\/\/www.vakkoesmod.com\/?page_id=749"},"modified":"2021-01-14T21:00:12","modified_gmt":"2021-01-14T18:00:12","slug":"fashion-brand-management","status":"publish","type":"page","link":"https:\/\/www.vakkoesmod.com\/en\/programs\/short-term-programs\/fashion-brand-management\/","title":{"rendered":"Fashion Brand Management &#8211; Online"},"content":{"rendered":"[vc_row][vc_column][vc_tta_tabs shape=&#8221;square&#8221; alignment=&#8221;center&#8221; active_section=&#8221;1&#8243; pagination_style=&#8221;flat-square&#8221; pagination_color=&#8221;black&#8221; no_fill_content_area=&#8221;true&#8221;][vc_tta_section title=&#8221;Weekend&#8221; tab_id=&#8221;1575044486570-419a9ff7-9d22&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]\n<p style=\"text-align: center;\"><i class=\"fa fa-program-detail fa-hourglass-half\"><\/i><br \/>\n<strong>Duration<\/strong><br \/>\n8 Weeks<br \/>\n24 Hours<\/p>\n[\/vc_column_text][vc_empty_space mobile_height=&#8221;20px&#8221; height=&#8221;0px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]\n<p style=\"text-align: center;\"><i class=\"fa fa-program-detail fa-clock-o\"><\/i><br \/>\n<strong>Schedule<\/strong><br \/>\nEvery Saturday<br \/>\n14:00 &#8211; 17:00<\/p>\n[\/vc_column_text][vc_empty_space mobile_height=&#8221;20px&#8221; height=&#8221;0px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]\n<p style=\"text-align: center;\"><i class=\"fa fa-program-detail fa-hashtag\"><\/i><br \/>\n<strong>Program Fee<\/strong><br \/>\n2.350 TL<\/p>\n[\/vc_column_text][vc_empty_space mobile_height=&#8221;20px&#8221; height=&#8221;0px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]\n<p style=\"text-align: center;\"><i class=\"fa fa-program-detail fa-calendar\"><\/i><br \/>\n<strong>Starting \/ Ending Date<\/strong><br \/>\n<span class=\"course-highlight\">6 February 2021<\/span><br \/>\n27 March 2021<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_tabs][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][vc_tta_tabs shape=&#8221;square&#8221; alignment=&#8221;center&#8221; active_section=&#8221;1&#8243; pagination_style=&#8221;flat-square&#8221; pagination_color=&#8221;black&#8221; no_fill_content_area=&#8221;true&#8221;][vc_tta_section title=&#8221;Weekdays&#8221; tab_id=&#8221;1593440986742-4417bbe7-17e6&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]\n<p style=\"text-align: center;\"><i class=\"fa fa-program-detail fa-hourglass-half\"><\/i><br \/>\n<strong>Duration<\/strong><br \/>\n5 Weeks<\/p>\n[\/vc_column_text][vc_empty_space mobile_height=&#8221;20px&#8221; height=&#8221;0px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]\n<p style=\"text-align: center;\"><i class=\"fa fa-program-detail fa-clock-o\"><\/i><br \/>\n<strong>Schedule<\/strong><br \/>\nMonday and Wednesday<br \/>\n19:00 &#8211; 21:00<\/p>\n[\/vc_column_text][vc_empty_space mobile_height=&#8221;20px&#8221; height=&#8221;0px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]\n<p style=\"text-align: center;\"><i class=\"fa fa-program-detail fa-hashtag\"><\/i><br \/>\n<strong>Time<\/strong><br \/>\n20 hours<\/p>\n[\/vc_column_text][vc_empty_space mobile_height=&#8221;20px&#8221; height=&#8221;0px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]\n<p style=\"text-align: center;\"><i class=\"fa fa-program-detail fa-calendar\"><\/i><br \/>\n<strong>Starting \/ Ending Date<\/strong><br \/>\n<span class=\"course-highlight\">15 June 2020<\/span><br \/>\n15 July 2020<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Weekend&#8221; tab_id=&#8221;1593440987311-497c0fc6-bc2c&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]\n<p style=\"text-align: center;\"><i class=\"fa fa-program-detail fa-hourglass-half\"><\/i><br \/>\n<strong>Duration<\/strong><br \/>\n7 Weeks<\/p>\n[\/vc_column_text][vc_empty_space mobile_height=&#8221;20px&#8221; height=&#8221;0px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]\n<p style=\"text-align: center;\"><i class=\"fa fa-program-detail fa-clock-o\"><\/i><br \/>\n<strong>Schedule<\/strong><br \/>\nEvery saturday<br \/>\n10:00 &#8211; 13:00<\/p>\n[\/vc_column_text][vc_empty_space mobile_height=&#8221;20px&#8221; height=&#8221;0px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]\n<p style=\"text-align: center;\"><i class=\"fa fa-program-detail fa-hashtag\"><\/i><br \/>\n<strong>Time<\/strong><br \/>\n21 hours<\/p>\n[\/vc_column_text][vc_empty_space mobile_height=&#8221;20px&#8221; height=&#8221;0px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]\n<p style=\"text-align: center;\"><i class=\"fa fa-program-detail fa-calendar\"><\/i><br \/>\n<strong>Starting \/ Ending Date<\/strong><br \/>\n<span class=\"course-highlight\">20 June 2020<\/span><br \/>\n8 August 2020<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_tabs][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_column_text]\n<p style=\"text-align: center;\"><i class=\"fa fa-program-detail fa-hourglass-half\"><\/i><br \/>\n<strong>Duration<\/strong><br \/>\n5 Weeks<\/p>\n[\/vc_column_text][vc_empty_space mobile_height=&#8221;20px&#8221; height=&#8221;0px&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_column_text]\n<p style=\"text-align: center;\"><i class=\"fa fa-program-detail fa-clock-o\"><\/i><br \/>\n<strong>Schedule<\/strong><br \/>\nMonday and Wednesday<br \/>\n19:00 &#8211; 21:00<\/p>\n[\/vc_column_text][vc_empty_space mobile_height=&#8221;20px&#8221; height=&#8221;0px&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_column_text]\n<p style=\"text-align: center;\"><i class=\"fa fa-program-detail fa-hashtag\"><\/i><br \/>\n<strong>Time<\/strong><br \/>\n20 hours<\/p>\n[\/vc_column_text][vc_empty_space mobile_height=&#8221;20px&#8221; height=&#8221;0px&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_column_text]\n<p style=\"text-align: center;\"><i class=\"fa fa-program-detail fa-calendar\"><\/i><br \/>\n<strong>Starting Date<\/strong><br \/>\n<span class=\"course-highlight\">25 May 2020<\/span><br \/>\n24 June 2020<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<aside class=\"gap cf\" style=\"height:50px;\"><\/aside>[vc_column_text]\n<h3>About the Program<\/h3>\n<p align=\"center\"><div id=\"kgvid_kgvid_0_wrapper\" class=\"kgvid_wrapper\">\n\t\t\t<div id=\"video_kgvid_0_div\" class=\"fitvidsignore kgvid_videodiv\" data-id=\"kgvid_0\" data-kgvid_video_vars=\"{&quot;id&quot;:&quot;kgvid_0&quot;,&quot;attachment_id&quot;:4672,&quot;player_type&quot;:&quot;WordPress Default&quot;,&quot;width&quot;:&quot;800&quot;,&quot;height&quot;:&quot;450&quot;,&quot;fullwidth&quot;:&quot;true&quot;,&quot;countable&quot;:true,&quot;count_views&quot;:&quot;start_complete&quot;,&quot;start&quot;:&quot;&quot;,&quot;autoplay&quot;:&quot;false&quot;,&quot;pauseothervideos&quot;:&quot;true&quot;,&quot;set_volume&quot;:&quot;1&quot;,&quot;muted&quot;:&quot;false&quot;,&quot;meta&quot;:false,&quot;endofvideooverlay&quot;:&quot;&quot;,&quot;resize&quot;:&quot;true&quot;,&quot;auto_res&quot;:&quot;automatic&quot;,&quot;pixel_ratio&quot;:&quot;true&quot;,&quot;right_click&quot;:&quot;on&quot;,&quot;playback_rate&quot;:&quot;false&quot;,&quot;title&quot;:&quot;metin-gursoy-moda-marka-yonetimi&quot;}\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/www.vakkoesmod.com\/wp-content\/uploads\/2020\/09\/metin-gursoy-moda-marka-yonetimi_thumb1.jpg\" \/><meta itemprop=\"embedUrl\" content=\"https:\/\/www.vakkoesmod.com\/?attachment_id=4672&amp;kgvid_video_embed[enable]=true\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/www.vakkoesmod.com\/wp-content\/uploads\/2020\/09\/metin-gursoy-moda-marka-yonetimi.m4v\" \/><meta itemprop=\"name\" content=\"metin-gursoy-moda-marka-yonetimi\" \/><meta itemprop=\"description\" content=\"Video\" \/><meta itemprop=\"uploadDate\" content=\"2020-09-20T00:36:39+03:00\" \/><div style=\"width: 800px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-749-1\" width=\"800\" height=\"450\" poster=\"https:\/\/www.vakkoesmod.com\/wp-content\/uploads\/2020\/09\/metin-gursoy-moda-marka-yonetimi_thumb1.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.vakkoesmod.com\/wp-content\/uploads\/2020\/09\/metin-gursoy-moda-marka-yonetimi.m4v?_=1\" \/><\/video><\/div>\t\t\t<\/div>\n\t\t<\/div>\n<p style=\"text-align: justify;\">The program is designed to recruit competent people in the fields of Brand Management, Brand Communication and Public Relations, which are the most important positions in today&#8217;s retail sector. It aims to provide brand management, marketing and communication competence to those who work or want to work in the field of fashion retailing.<\/p>\n[\/vc_column_text]<aside class=\"gap cf\" style=\"height:40px;\"><\/aside>[vc_btn title=&#8221;APPLY&#8221; style=&#8221;flat&#8221; shape=&#8221;square&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-check&#8221; css_animation=&#8221;fadeInUp&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:%2Fhesabim%2Fbasvuru-formu%2Fonline-sertifika%2F|title:Apply||&#8221; el_class=&#8221;button-primary-container&#8221;][vc_btn title=&#8221;MOBILE ENROLL &amp; INFORMATION HOTLINE&#8221; style=&#8221;flat&#8221; shape=&#8221;square&#8221; color=&#8221;success&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fas fa-phone&#8221; css_animation=&#8221;fadeInUp&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:tel%3A%2B905498360122|title:Mobile%20Enroll%20Hotline&#8221; el_class=&#8221;button-secondary-container&#8221;]<aside class=\"gap cf\" style=\"height:30px;\"><\/aside>[vc_column_text]\n<h3>Program Content<\/h3>\n<ul>\n<li>Fashion World and Branding Process<\/li>\n<li>What is Brand? Introduction, Power of Fashion Brands<\/li>\n<li>What is a Luxury Brand? The Power and Position of Luxury Brands Fashion Retail World \/ History<\/li>\n<li>Creating Brand Identity And Spirit<\/li>\n<li>Brand Positioning And Image<\/li>\n<li>Brand Cases And Stories: Sustainability Instagram Fashion Brand Positioning<\/li>\n<li>Celebrity Use in Brands<\/li>\n<li>Create Your Own Brand<\/li>\n<li>The Power Of Marketing And Communication<\/li>\n<li>Brand Recognition- Brand Structure and Consumer Analysis<\/li>\n<li>Determining the target audience and means of communication<\/li>\n<li>Marketing Language and Communication Plan<\/li>\n<li>Marketing and Communication Budgeting<\/li>\n<li>Online and Offline Marketing Approaches<\/li>\n<li>PR and Communication Techniques (Celebrity And Brand Collaborations) Brand Communication \/ Press Release \/<\/li>\n<li>Media Relations and Guerilla Marketing Techniques<\/li>\n<li>Contemporary Media, Digital Media and Social Media Management<\/li>\n<li>Revolution in Fashion Brands: Rules of the New World<\/li>\n<\/ul>\n[\/vc_column_text]<aside class=\"gap cf\" style=\"height:30px;\"><\/aside>[vc_column_text]\n<h3>Instructor<\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #841911;\"><strong>Metin G\u00fcrsoy<\/strong><\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"instructor-photo alignright wp-image-813 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.vakkoesmod.com\/wp-content\/uploads\/2019\/05\/metin-gursoy-vakko-esmod-moda-marka-yonetimi.jpg\" alt=\"\" width=\"270\" height=\"270\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.vakkoesmod.com\/wp-content\/uploads\/2019\/05\/metin-gursoy-vakko-esmod-moda-marka-yonetimi.jpg 270w, https:\/\/www.vakkoesmod.com\/wp-content\/uploads\/2019\/05\/metin-gursoy-vakko-esmod-moda-marka-yonetimi-150x150.jpg 150w, https:\/\/www.vakkoesmod.com\/wp-content\/uploads\/2019\/05\/metin-gursoy-vakko-esmod-moda-marka-yonetimi-180x180.jpg 180w, https:\/\/www.vakkoesmod.com\/wp-content\/uploads\/2019\/05\/metin-gursoy-vakko-esmod-moda-marka-yonetimi-90x90.jpg 90w, https:\/\/www.vakkoesmod.com\/wp-content\/uploads\/2019\/05\/metin-gursoy-vakko-esmod-moda-marka-yonetimi-20x20.jpg 20w, https:\/\/www.vakkoesmod.com\/wp-content\/uploads\/2019\/05\/metin-gursoy-vakko-esmod-moda-marka-yonetimi-225x225.jpg 225w\" sizes=\"auto, (max-width: 270px) 100vw, 270px\" \/><\/p>\n<p>Metin G\u00fcrsoy, graduated from Bogazici University, is known as doyen of Fashion and Luxury Branding in Turkey. Since 2009, he has been serving as the Communication Director for Hermes in Turkey under the title of Marketing, Public Relations and Media Procurement. His own company, METINGURSOY PR &amp; MARKETING, was established in 2003 and operates in the field of Public Relations, Marketing and Brand Consulting. In the early years of its establishment, many well-known Turkish fashion designers such as Arzu Kaprol, ESAS-Swiss Men&#8217;s Clothing Company and Kenzo Brands were presented in his customer portfolio. \u00a0As of 2004, he has been serving to Apple and Absolut brands as well. He launched many more brands in Turkey during his career. Over following years, the international restaurant chain Sushico and the retail chain Bun Design Company has joined to his portfolio. In the same years, he worked with many Turkish companies such as BNG, Saydam Textile, Yazbukey, Bossa and TooHot.\u00a0 Companies like Profilo, Decorum, Fast Gym, Istanbul Mine Exporters Association (IMIB), Borusan Oto and Davidoff \u00a0\u00a0have been added to the customer portfolio about Corporate Communications. He had worked for Turkish jewelry brand Gilan and Turkish ready to wear clothing brand Gizia. Metin G\u00fcrsoy and his team serve to the leading brands of industry with 360 degree Marketing, Communication and Public Relations. These services include Brand Positioning, Underline and Above Advertising Services, Public Relations, Organization Management, Media Purchasing, Visual Editing, Guerilla Marketing and Social Media services. He also works as a journalist, writes articles about Turkey for foreign editions such as Guardian, Paris Match, ELLE and DN Sweden in Turkey.<\/p>\n<p style=\"text-align: justify;\">Detailed info; <a href=\"http:\/\/www.metingursoy.com\">www.metingursoy.com<\/a><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; el_class=&#8221;row align-center row-apply-now&#8221;][vc_column el_class=&#8221;text-center&#8221;]<aside class=\"gap cf\" style=\"height:40px;\"><\/aside>[vc_btn title=&#8221;APPLY&#8221; style=&#8221;flat&#8221; shape=&#8221;square&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-check&#8221; css_animation=&#8221;fadeInUp&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:%2Fhesabim%2Fbasvuru-formu%2Fonline-sertifika%2F|title:Apply||&#8221; el_class=&#8221;button-primary-container&#8221;][vc_btn title=&#8221;PROGRAM BROCHURE&#8221; style=&#8221;flat&#8221; shape=&#8221;square&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-file-pdf-o&#8221; css_animation=&#8221;fadeInUp&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.vakkoesmod.com%2Fassets%2Fvakko-esmod-program-brosur.pdf|title:Brochure|target:%20_blank|&#8221; el_class=&#8221;button-secondary-container&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_tta_tabs shape=&#8221;square&#8221; alignment=&#8221;center&#8221; active_section=&#8221;1&#8243; pagination_style=&#8221;flat-square&#8221; pagination_color=&#8221;black&#8221; no_fill_content_area=&#8221;true&#8221;][vc_tta_section title=&#8221;Weekend&#8221; tab_id=&#8221;1575044486570-419a9ff7-9d22&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text] Duration 8 Weeks 24 Hours [\/vc_column_text][vc_empty_space mobile_height=&#8221;20px&#8221; height=&#8221;0px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text] Schedule Every Saturday 14:00 &#8211; 17:00 [\/vc_column_text][vc_empty_space mobile_height=&#8221;20px&#8221; height=&#8221;0px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text] Program Fee 2.350 TL [\/vc_column_text][vc_empty_space mobile_height=&#8221;20px&#8221; height=&#8221;0px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text] Starting \/ Ending Date 6 February 2021 27 March 2021 [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_tabs][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][vc_tta_tabs shape=&#8221;square&#8221; alignment=&#8221;center&#8221; active_section=&#8221;1&#8243; pagination_style=&#8221;flat-square&#8221; pagination_color=&#8221;black&#8221; no_fill_content_area=&#8221;true&#8221;][vc_tta_section&hellip;<\/p>\n","protected":false},"author":1,"featured_media":12090,"parent":748,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"page-full.php","meta":{"footnotes":""},"class_list":["post-749","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.vakkoesmod.com\/en\/wp-json\/wp\/v2\/pages\/749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vakkoesmod.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vakkoesmod.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vakkoesmod.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vakkoesmod.com\/en\/wp-json\/wp\/v2\/comments?post=749"}],"version-history":[{"count":0,"href":"https:\/\/www.vakkoesmod.com\/en\/wp-json\/wp\/v2\/pages\/749\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.vakkoesmod.com\/en\/wp-json\/wp\/v2\/pages\/748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vakkoesmod.com\/en\/wp-json\/wp\/v2\/media\/12090"}],"wp:attachment":[{"href":"https:\/\/www.vakkoesmod.com\/en\/wp-json\/wp\/v2\/media?parent=749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}